Packaged foods hold a special place in American hearts, with snacks and candies leading the charge. According to the 2018 Nondurable Products Report by the American Customer Satisfaction Index (ACSI), customer satisfaction in this category increased by 1.2% from 2017. The study evaluated consumer experiences with over 380 companies across 46 industries, giving us a glimpse into the most satisfying candy and snack brands in the U.S.

Here’s a closer look at the top five performers in the snack and candy world.

1. Hershey

Freepik | hersheys | Hershey's innovative candies delight consumers, reflected in its 86% satisfaction rating.

Hershey reigns as the most satisfying candy brand, achieving an impressive customer satisfaction score of 86%. The chocolatier has maintained this top spot by consistently innovating and delighting consumers with its offerings.

Recently, Hershey expanded its portfolio by acquiring Pirate Brands, known for products like Pirate’s Booty and Smart Puffs. The company also introduced its Mobile Customer Insights Center, a state-of-the-art trailer designed to mimic a convenience store, aiding in product development and customer engagement. These efforts showcase Hershey's dedication to staying at the forefront of consumer trends.

2. General Mills

With a variety of beloved snack products, General Mills has earned an 84% satisfaction score. The company is known for its bold launches, such as Sweet & Fiery Fruit Gushers and spicy variants of classic snacks like Chex Mix and Bugles.

This Minneapolis-based brand continues to delight snack enthusiasts by blending bold flavors with nostalgic favorites. Their ability to cater to diverse tastes has solidified their reputation as a go-to for satisfying snacks and candies.

3. Mars Inc.

Mars ties for third place with an 84% score, showcasing its ability to captivate candy lovers. Known for its flagship brands like M&M’s and Snickers, Mars has stepped up its game by introducing limited-edition flavors such as Snickers Espresso, Fiery, and Sweet & Salty. These inventive twists have kept the brand relevant and exciting for loyal fans.

Mars' dedication to innovation doesn’t stop at flavors. The company regularly experiments with seasonal offerings, ensuring that its lineup remains fresh and engaging year-round.

4. Quaker (PepsiCo)

Quaker, a division of PepsiCo, earns an impressive 84% customer satisfaction score. Its dedication to providing nutritious options like gluten-free oats has made it a staple in many households. Quaker has also expanded its reach by acquiring Bare Snacks, a brand known for its wholesome, minimally processed treats.

Instagram | quaker_india | Quaker delivers nutritious options like gluten-free oats, earning an 84% customer satisfaction rate.

PepsiCo’s influence extends further with its dominance in the salty-snack category, proving that Quaker’s appeal isn’t just about health but about delivering taste and satisfaction in equal measure.

5. Kraft Heinz

Kraft Heinz secures its place as a leader in customer satisfaction with a score of 82%. This brand continues to impress with its inventive approach to product development. Known for shaking up the condiment aisle, Kraft Heinz introduced Mayochup, a blend of ketchup and mayonnaise that’s become a fan favorite.

In collaboration with Hershey’s, they also launched Dairy Whipped Toppings inspired by classic Hershey’s Milk Chocolate and Reese’s Peanut Butter Cups. These additions highlight their commitment to enhancing everyday meals and snacks with a touch of creativity.

What Makes These Brands Stand Out?

1. Product Innovation - Each brand excels in introducing new flavors, textures, and combinations, keeping customers excited.
2. Customer-Centric Approach - Listening to customer preferences and adapting accordingly has been a hallmark of their success.
3. Consistency - These brands ensure that their offerings maintain a high standard of quality and satisfaction.

From sweet indulgences to savory delights, these brands have mastered the art of creating satisfying candy and snack experiences. Their focus on innovation, quality, and customer satisfaction ensures they remain favorites in households across the country. Next time you’re looking for a treat, consider one of these top brands for a guaranteed moment of satisfaction.